BrandVans
Vans 'Always Pushing' 2024 Ad Campaign 2024
Associated creatives
ALEX/2TONECreative Director
Ronnie SandovalTalent
Tony AlvaTalent
Kevin PerazaTalent
Etienne GagneTalent
Efron DanzigTalent
Breana GeeringTalent
Linda GrabnerTalent
Fuma TsuzukiTalent
Yudai FujigasakiTalent
Jeremy HuTalent
ShutiaoTalent
Shor WestTalent
Hina MaedaTalent
Rio MorishigeTalent
Kana IshimotoTalent
Curren CaplesTalent
Zion WrightTalent
Tania CruzTalent
Paris TexasTalent
Elijah BerleTalent
Nati LemperTalent
Hugo WestrelinTalent
Lizzie ArmantoTalent
Mami TesukaTalent
Willow VogesTalent
Beatrice DomondTalent
Rowan ZorillaTalent
Courage AdamsTalent
and Alix MalnatiTalent
“Casino” by Paris Texas
Tags
Description
This vertical action photograph for the Vans Always Pushing 2024 ad campaign captures a skateboarder mid-air performing a trick inside an industrial parking garage. The skater wears a dark blue jacket, brown trousers, and a cap, with the skateboard suspended beneath them. The harsh overhead lighting illuminates the textured concrete ground, tiled architectural walls, and metal ceiling framework. The composition utilizes a wide-angle perspective typical of skate photography, emphasizing motion and scale.
Style
Vertical, Action, Cinematic, Grainy
Techniques
Analogue / film
Industries
Outdoor & Adventure Sports
Color
Navy (40%)
Camel (40%)
Jet Black (20%)
Background
Carpark
Context
Advertising Campaign