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Black and white portrait of a black man wearing a baseball cap backward and a hoodie with a Vans logo.

Vans 'Always Pushing' 2024 Ad Campaign 2024

About

This black and white portrait features a Black man captured in a candid profile view, wearing a backward baseball cap and a branded Vans hoodie underneath a zip jacket. The lighting highlights his facial features and expression while maintaining strong textural contrast across his apparel. The shot is part of the Vans Always Pushing 2024 ad campaign, directed by ALEX/2TONE. The background remains softly out of focus, centering all visual attention on the subject.

Brand

Vans

Project

Vans 'Always Pushing' 2024 Ad Campaign 2024

Keywords

black man wearing hoodieblack manman wearing hoodiehoodievans hoodiebaseball capbackward baseball cap

Credits

ALEX/2TONE
Creative Director
Ronnie Sandoval
Talent
Tony Alva
Talent
Kevin Peraza
Talent
Etienne Gagne
Talent

Styles

EditorialVerticalMonochromeClean

Techniques

Analogue / filmNatural light

Industries

Sportswear

Context

Advertising Campaign
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