BrandVans
Vans 'Always Pushing' 2024 Ad Campaign 2024
Associated creatives
ALEX/2TONECreative Director
Ronnie SandovalTalent
Tony AlvaTalent
Kevin PerazaTalent
Etienne GagneTalent
Efron DanzigTalent
Breana GeeringTalent
Linda GrabnerTalent
Fuma TsuzukiTalent
Yudai FujigasakiTalent
Jeremy HuTalent
ShutiaoTalent
Shor WestTalent
Hina MaedaTalent
Rio MorishigeTalent
Kana IshimotoTalent
Curren CaplesTalent
Zion WrightTalent
Tania CruzTalent
Paris TexasTalent
Elijah BerleTalent
Nati LemperTalent
Hugo WestrelinTalent
Lizzie ArmantoTalent
Mami TesukaTalent
Willow VogesTalent
Beatrice DomondTalent
Rowan ZorillaTalent
Courage AdamsTalent
and Alix MalnatiTalent
“Casino” by Paris Texas
Tags
Description
This black and white portrait features a Black man captured in a candid profile view, wearing a backward baseball cap and a branded Vans hoodie underneath a zip jacket. The lighting highlights his facial features and expression while maintaining strong textural contrast across his apparel. The shot is part of the Vans Always Pushing 2024 ad campaign, directed by ALEX/2TONE. The background remains softly out of focus, centering all visual attention on the subject.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film, Natural light
Industries
Sportswear
Context
Advertising Campaign