BrandVans
Vans 'Always Pushing' 2024 Ad Campaign 2024
Associated creatives
ALEX/2TONECreative Director
Ronnie SandovalTalent
Tony AlvaTalent
Kevin PerazaTalent
Etienne GagneTalent
Efron DanzigTalent
Breana GeeringTalent
Linda GrabnerTalent
Fuma TsuzukiTalent
Yudai FujigasakiTalent
Jeremy HuTalent
ShutiaoTalent
Shor WestTalent
Hina MaedaTalent
Rio MorishigeTalent
Kana IshimotoTalent
Curren CaplesTalent
Zion WrightTalent
Tania CruzTalent
Paris TexasTalent
Elijah BerleTalent
Nati LemperTalent
Hugo WestrelinTalent
Lizzie ArmantoTalent
Mami TesukaTalent
Willow VogesTalent
Beatrice DomondTalent
Rowan ZorillaTalent
Courage AdamsTalent
and Alix MalnatiTalent
“Casino” by Paris Texas
Tags
Description
This dynamic image captures a skateboarder in motion for the Vans 'Always Pushing' 2024 ad campaign, directed by ALEX/2TONE. The subject wears vibrant blue pants and a dark long-sleeve shirt while riding a skateboard down a concrete pavement. In the background, a striking pink corrugated shutter with geometric patterns creates a textured urban backdrop. The composition employs a candid, high-energy photographic style with slight motion blur to emphasize speed and action.
Style
Documentary, Editorial, Vertical, Action
Techniques
Analogue / film, Natural light
Industries
Sportswear
Color
Royal Blue (50%)
Jet Black (50%)
Background
Street
Context
Advertising Campaign