BrandVans
Vans 'Always Pushing' 2024 Ad Campaign 2024
Associated creatives
ALEX/2TONECreative Director
Ronnie SandovalTalent
Tony AlvaTalent
Kevin PerazaTalent
Etienne GagneTalent
Efron DanzigTalent
Breana GeeringTalent
Linda GrabnerTalent
Fuma TsuzukiTalent
Yudai FujigasakiTalent
Jeremy HuTalent
ShutiaoTalent
Shor WestTalent
Hina MaedaTalent
Rio MorishigeTalent
Kana IshimotoTalent
Curren CaplesTalent
Zion WrightTalent
Tania CruzTalent
Paris TexasTalent
Elijah BerleTalent
Nati LemperTalent
Hugo WestrelinTalent
Lizzie ArmantoTalent
Mami TesukaTalent
Willow VogesTalent
Beatrice DomondTalent
Rowan ZorillaTalent
Courage AdamsTalent
and Alix MalnatiTalent
“Casino” by Paris Texas
Tags
Description
This vertical editorial photograph from the Vans "Always Pushing" 2024 ad campaign captures a dynamic moment inside a subway car. A young man in the foreground calls out with an expressive shout, positioned behind a station sign that clearly reads "Tawaramachi". Additional passengers appear in the background behind glass partitions and reflective surfaces, illuminated by ambient transit lighting. The composition employs a naturalistic documentary feel with moody tones and atmospheric grain, emphasizing authentic youth culture energy within a public transit environment.
Style
Documentary, Vertical, Moody, Golden Hour
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Burnt Orange (60%)
Jet Black (40%)
Background
Transport Hub
Context
Advertising Campaign