Logo
  • Home
  • ·Media
  • ·Vans Always Pushing Campaign Skateboarder Editorial
A young female skateboarder carving a bowl ramp under palm trees in a fish-eye action shot for Vans Always Pushing campaign.

Vans 'Always Pushing' 2024 Ad Campaign 2024

About

Captured in a dynamic fish-eye perspective, a young female skateboarder carves through a concrete bowl ramp under a bright sky dotted with palm trees. She wears a red and white striped polo shirt and white trousers, her hair flowing as she balances on her skateboard. The shot is part of the 'Always Pushing' 2024 ad campaign by Vans, directed by ALEX/2TONE. Bright natural sunlight illuminates the scene, casting crisp shadows against the textured grey skatepark surface.

Brand

Vans

Project

Vans 'Always Pushing' 2024 Ad Campaign 2024

Keywords

female skateboarder in bowlfemale skateboarderskateboarder in bowlskateboarderred and white striped shirtstriped shirtwhite trousersskateboard

Credits

ALEX/2TONE
Creative Director
Ronnie Sandoval
Talent
Tony Alva
Talent
Kevin Peraza
Talent
Etienne Gagne
Talent

Styles

EditorialVerticalActionWarm

Techniques

Analogue / filmNatural light

Industries

Sportswear

Background

Sports Venue

Context

Advertising Campaign