BrandVans
Vans 'Always Pushing' 2024 Ad Campaign 2024
Associated creatives
ALEX/2TONECreative Director
Ronnie SandovalTalent
Tony AlvaTalent
Kevin PerazaTalent
Etienne GagneTalent
Efron DanzigTalent
Breana GeeringTalent
Linda GrabnerTalent
Fuma TsuzukiTalent
Yudai FujigasakiTalent
Jeremy HuTalent
ShutiaoTalent
Shor WestTalent
Hina MaedaTalent
Rio MorishigeTalent
Kana IshimotoTalent
Curren CaplesTalent
Zion WrightTalent
Tania CruzTalent
Paris TexasTalent
Elijah BerleTalent
Nati LemperTalent
Hugo WestrelinTalent
Lizzie ArmantoTalent
Mami TesukaTalent
Willow VogesTalent
Beatrice DomondTalent
Rowan ZorillaTalent
Courage AdamsTalent
and Alix MalnatiTalent
“Casino” by Paris Texas
Tags
Description
Captured in a dynamic fish-eye perspective, a young female skateboarder carves through a concrete bowl ramp under a bright sky dotted with palm trees. She wears a red and white striped polo shirt and white trousers, her hair flowing as she balances on her skateboard. The shot is part of the 'Always Pushing' 2024 ad campaign by Vans, directed by ALEX/2TONE. Bright natural sunlight illuminates the scene, casting crisp shadows against the textured grey skatepark surface.
Style
Editorial, Vertical, Action, Warm
Techniques
Analogue / film, Natural light
Industries
Sportswear
Color
Scarlet (40%)
Pure White (60%)
Background
Sports Venue
Context
Advertising Campaign