BrandVans
Vans 'Always Pushing' 2024 Ad Campaign 2024
Associated creatives
ALEX/2TONECreative Director
Ronnie SandovalTalent
Tony AlvaTalent
Kevin PerazaTalent
Etienne GagneTalent
Efron DanzigTalent
Breana GeeringTalent
Linda GrabnerTalent
Fuma TsuzukiTalent
Yudai FujigasakiTalent
Jeremy HuTalent
ShutiaoTalent
Shor WestTalent
Hina MaedaTalent
Rio MorishigeTalent
Kana IshimotoTalent
Curren CaplesTalent
Zion WrightTalent
Tania CruzTalent
Paris TexasTalent
Elijah BerleTalent
Nati LemperTalent
Hugo WestrelinTalent
Lizzie ArmantoTalent
Mami TesukaTalent
Willow VogesTalent
Beatrice DomondTalent
Rowan ZorillaTalent
Courage AdamsTalent
and Alix MalnatiTalent
“Casino” by Paris Texas
Tags
Description
A group of skaters gather together at night for a selfie on an urban street as part of the Vans Always Pushing 2024 ad campaign, directed by ALEX/2TONE. The subjects are captured in a candid, energetic moment holding skateboards and a smartphone, lit by direct on-camera flash against a dark background. Streetwear clothing and casual styling characterize the scene, highlighting the authentic skate culture aesthetic of the brand.
Style
Documentary, Vertical, Moody, Raw
Techniques
Flash
Industries
Sportswear
Color
Jet Black (50%)
Beige (30%)
Golden Yellow (20%)
Background
Street
Context
Advertising Campaign