Vans 'Always Pushing' 2024 Ad Campaign 2024

Description

This vertical editorial image from the Vans Always Pushing 2024 ad campaign features an unconventional wide-angle perspective captured from inside a transit vehicle. Outside the large curved bus window, a skateboarder is suspended mid-air above the street, executing a trick with a skateboard. Inside, in the lower right foreground, a passenger wearing dark sunglasses and a patterned jacket is seated and looking upward toward the window. The composition uses natural daylight and a fisheye lens effect to frame the dynamic outdoor action against the static interior setting. This campaign imagery was directed by ALEX/2TONE with talent including Lizzie Armanto.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Context

Advertising Campaign, Editorial