BrandVans
Vans 'Always Pushing' 2024 Ad Campaign 2024
Associated creatives
ALEX/2TONECreative Director
Ronnie SandovalTalent
Tony AlvaTalent
Kevin PerazaTalent
Etienne GagneTalent
Efron DanzigTalent
Breana GeeringTalent
Linda GrabnerTalent
Fuma TsuzukiTalent
Yudai FujigasakiTalent
Jeremy HuTalent
ShutiaoTalent
Shor WestTalent
Hina MaedaTalent
Rio MorishigeTalent
Kana IshimotoTalent
Curren CaplesTalent
Zion WrightTalent
Tania CruzTalent
Paris TexasTalent
Elijah BerleTalent
Nati LemperTalent
Hugo WestrelinTalent
Lizzie ArmantoTalent
Mami TesukaTalent
Willow VogesTalent
Beatrice DomondTalent
Rowan ZorillaTalent
Courage AdamsTalent
and Alix MalnatiTalent
“Casino” by Paris Texas
Tags
Description
This editorial image for the Vans 'Always Pushing' 2024 ad campaign features a person standing outdoors on a concrete surface, wearing a light-colored button-up jacket, dark relaxed-fit trousers, and white sneakers with distinctive detailing. A bicycle rests on the ground in the foreground while another individual is partially visible to the right. The shot is captured from a high angle with natural lighting and an authentic, candid register, emphasizing street culture and skateboarding aesthetics. The creative direction is led by ALEX/2TONE.
Style
Editorial, Vertical, Clean
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Beige (30%)
Jet Black (40%)
Pure White (30%)
Background
Public Square
Context
Advertising Campaign