Vans 'Always Pushing' 2024 Ad Campaign 2024

Description

This dynamic photograph features a skater launching off the top of an orange bus in an urban street setting for the Vans Always Pushing 2024 ad campaign. Two makeshift wooden ramps with bold graffiti markings are positioned against the side of the bus. The composition utilizes a distinct fisheye lens perspective, tilting the towering skyscraper and surrounding trees in the background. The skater wears dark clothing and a bright blue beanie while executing the mid-air maneuver. The natural outdoor lighting highlights the raw energy and gritty texture of the street scene.

Style

Editorial, Vertical, Action, Gritty, Grainy

Techniques

Natural light

Industries

Sportswear

Color

Background

Street

Context

Advertising Campaign