Vans 'Always Pushing' 2024 Ad Campaign 2024

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This portrait from the Vans Always Pushing 2024 ad campaign features a smiling man flashing peace signs with both hands, captured in a close-up, fish-eye perspective. He wears a black zipped puffer jacket over a white undershirt, a dark baseball cap, and tinted glasses. The direct flash lighting casts a sharp shadow on the plain concrete wall behind him. The image is part of the 'Always Pushing' project, with creative direction by ALEX/2TONE and music featuring 'Casino' by Paris Texas.