BrandVans
Vans 'Always Pushing' 2024 Ad Campaign 2024
Associated creatives
ALEX/2TONECreative Director
Ronnie SandovalTalent
Tony AlvaTalent
Kevin PerazaTalent
Etienne GagneTalent
Efron DanzigTalent
Breana GeeringTalent
Linda GrabnerTalent
Fuma TsuzukiTalent
Yudai FujigasakiTalent
Jeremy HuTalent
ShutiaoTalent
Shor WestTalent
Hina MaedaTalent
Rio MorishigeTalent
Kana IshimotoTalent
Curren CaplesTalent
Zion WrightTalent
Tania CruzTalent
Paris TexasTalent
Elijah BerleTalent
Nati LemperTalent
Hugo WestrelinTalent
Lizzie ArmantoTalent
Mami TesukaTalent
Willow VogesTalent
Beatrice DomondTalent
Rowan ZorillaTalent
Courage AdamsTalent
and Alix MalnatiTalent
“Casino” by Paris Texas
Tags
Description
This portrait from the Vans Always Pushing 2024 ad campaign features a smiling man flashing peace signs with both hands, captured in a close-up, fish-eye perspective. He wears a black zipped puffer jacket over a white undershirt, a dark baseball cap, and tinted glasses. The direct flash lighting casts a sharp shadow on the plain concrete wall behind him. The image is part of the 'Always Pushing' project, with creative direction by ALEX/2TONE and music featuring 'Casino' by Paris Texas.
Style
Editorial, Vertical, Gritty, Clean
Techniques
Flash
Industries
Sportswear
Color
Jet Black (70%)
Pure White (30%)
Background
Concrete Texture
Context
Advertising Campaign