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Project'Always Pushing' 2024 Ad Campaign

Person riding a BMX bike down a city street wearing a green plaid jacket and grey pants

Vans 'Always Pushing' 2024 Ad Campaign 2024

Associated creatives

ALEX/2TONECreative Director

Ronnie Sandoval

Ronnie SandovalTalent

Tony AlvaTalent

Kevin PerazaTalent

Etienne GagneTalent

Efron DanzigTalent

Breana GeeringTalent

Linda GrabnerTalent

Fuma TsuzukiTalent

Yudai Fujigasaki

Yudai FujigasakiTalent

Jeremy HuTalent

Shor WestTalent

Hina MaedaTalent

Rio MorishigeTalent

Kana IshimotoTalent

Curren CaplesTalent

Zion WrightTalent

Tania CruzTalent

Paris TexasTalent

Elijah BerleTalent

Nati LemperTalent

Hugo WestrelinTalent

Lizzie ArmantoTalent

Mami TesukaTalent

Willow VogesTalent

Beatrice Domond

Beatrice DomondTalent

Rowan ZorillaTalent

Courage AdamsTalent

and Alix Malnati

and Alix MalnatiTalent

“Casino” by Paris Texas

“Casino” by Paris Texas

Tags

person riding bmx bike bmx bike person riding bike riding bmx bike green plaid jacket plaid jacket jacket grey pants pants

Description

A person is captured from behind while riding a BMX bike down a paved city street featuring yellow road markings. The rider wears a green plaid jacket and loose grey pants, leaning into the motion of the bicycle. The shot employs a dynamic perspective with slight motion blur on the pavement, emphasizing movement and action. This visual is part of the Vans Always Pushing 2024 ad campaign, directed by ALEX/2TONE.