BrandVans
Vans 'Always Pushing' 2024 Ad Campaign 2024
Associated creatives
ALEX/2TONECreative Director
Ronnie SandovalTalent
Tony AlvaTalent
Kevin PerazaTalent
Etienne GagneTalent
Efron DanzigTalent
Breana GeeringTalent
Linda GrabnerTalent
Fuma TsuzukiTalent
Yudai FujigasakiTalent
Jeremy HuTalent
ShutiaoTalent
Shor WestTalent
Hina MaedaTalent
Rio MorishigeTalent
Kana IshimotoTalent
Curren CaplesTalent
Zion WrightTalent
Tania CruzTalent
Paris TexasTalent
Elijah BerleTalent
Nati LemperTalent
Hugo WestrelinTalent
Lizzie ArmantoTalent
Mami TesukaTalent
Willow VogesTalent
Beatrice DomondTalent
Rowan ZorillaTalent
Courage AdamsTalent
and Alix MalnatiTalent
“Casino” by Paris Texas
Tags
Description
A person is captured from behind while riding a BMX bike down a paved city street featuring yellow road markings. The rider wears a green plaid jacket and loose grey pants, leaning into the motion of the bicycle. The shot employs a dynamic perspective with slight motion blur on the pavement, emphasizing movement and action. This visual is part of the Vans Always Pushing 2024 ad campaign, directed by ALEX/2TONE.
Style
Vertical, Commercial, Action
Techniques
Analogue / film, Natural light
Industries
Cycling
Color
Forest Green (50%)
Medium Grey (50%)
Background
Street
Context
Advertising Campaign