BrandVans
Vans 'Always Pushing' 2024 Ad Campaign 2024
Associated creatives
ALEX/2TONECreative Director
Ronnie SandovalTalent
Tony AlvaTalent
Kevin PerazaTalent
Etienne GagneTalent
Efron DanzigTalent
Breana GeeringTalent
Linda GrabnerTalent
Fuma TsuzukiTalent
Yudai FujigasakiTalent
Jeremy HuTalent
ShutiaoTalent
Shor WestTalent
Hina MaedaTalent
Rio MorishigeTalent
Kana IshimotoTalent
Curren CaplesTalent
Zion WrightTalent
Tania CruzTalent
Paris TexasTalent
Elijah BerleTalent
Nati LemperTalent
Hugo WestrelinTalent
Lizzie ArmantoTalent
Mami TesukaTalent
Willow VogesTalent
Beatrice DomondTalent
Rowan ZorillaTalent
Courage AdamsTalent
and Alix MalnatiTalent
“Casino” by Paris Texas
Tags
Description
This image for the Vans Always Pushing 2024 ad campaign captures a skateboarder mid-action, carving the edge of a curved concrete bowl. The skater wears a white tank top and dark trousers, with arms outstretched for balance while executing the maneuver. Strong directional lighting casts deep shadows across the concrete ramp, highlighting the texture of the skate surface and the motion of the rider. The vertical composition emphasizes the steep drop of the bowl, showcasing athletic performance in an urban skate setting.
Style
Vertical, Commercial, Gritty
Techniques
Natural light
Industries
Sportswear
Color
Pure White (30%)
Jet Black (70%)
Background
Garage
Context
Advertising Campaign