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Portrait of a man wearing a fuzzy beanie and dark t-shirt with a pendant necklace against an out-of-focus street background

Vans 'Always Pushing' 2024 Ad Campaign 2024

About

This black and white portrait is part of the Vans 'Always Pushing' 2024 ad campaign. The subject is shown from the chest up, wearing a textured fuzzy beanie, a dark crewneck t-shirt, and a thin silver chain necklace with a small pendant. Captured in a vertical frame with a shallow depth of field, the background shows a softly blurred urban street scene. The high-contrast monochromatic grading emphasizes natural facial features and tactile fabric textures.

Brand

Vans

Project

Vans 'Always Pushing' 2024 Ad Campaign 2024

Keywords

man wearing beanieman in beanieman wearing dark t shirtman in t shirtman with pendant necklacefuzzy beaniebeaniedark t shirtt shirtsilver necklacependant necklacenecklace

Credits

ALEX/2TONE
Creative Director
Ronnie Sandoval
Talent
Tony Alva
Talent
Kevin Peraza
Talent
Etienne Gagne
Talent

Styles

EditorialVerticalCommercialMonochrome

Techniques

Analogue / filmNatural light

Industries

Sportswear

Background

Street

Context

Advertising Campaign
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