BrandVans
Vans 'Always Pushing' 2024 Ad Campaign 2024
Associated creatives
ALEX/2TONECreative Director
Ronnie SandovalTalent
Tony AlvaTalent
Kevin PerazaTalent
Etienne GagneTalent
Efron DanzigTalent
Breana GeeringTalent
Linda GrabnerTalent
Fuma TsuzukiTalent
Yudai FujigasakiTalent
Jeremy HuTalent
ShutiaoTalent
Shor WestTalent
Hina MaedaTalent
Rio MorishigeTalent
Kana IshimotoTalent
Curren CaplesTalent
Zion WrightTalent
Tania CruzTalent
Paris TexasTalent
Elijah BerleTalent
Nati LemperTalent
Hugo WestrelinTalent
Lizzie ArmantoTalent
Mami TesukaTalent
Willow VogesTalent
Beatrice DomondTalent
Rowan ZorillaTalent
Courage AdamsTalent
and Alix MalnatiTalent
“Casino” by Paris Texas
Tags
Description
This monochrome image captures the lower half of a person standing on wet asphalt with a skateboard held upright. Their legs and board are clearly mirrored in a large puddle on the pavement, creating a striking symmetrical composition. The subject wears casual trousers and sneakers. The natural lighting and high-contrast black-and-white grading emphasize the textures of the pavement and water reflection. This photograph is part of the Vans Always Pushing 2024 ad campaign.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film, Natural light
Industries
Sportswear
Color
Medium Grey (50%)
Jet Black (50%)
Background
Road
Context
Advertising Campaign