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Monochrome low-angle shot of person standing on wet pavement next to puddle reflecting their lower body and skateboard.

Vans 'Always Pushing' 2024 Ad Campaign 2024

About

This monochrome image captures the lower half of a person standing on wet asphalt with a skateboard held upright. Their legs and board are clearly mirrored in a large puddle on the pavement, creating a striking symmetrical composition. The subject wears casual trousers and sneakers. The natural lighting and high-contrast black-and-white grading emphasize the textures of the pavement and water reflection. This photograph is part of the Vans Always Pushing 2024 ad campaign.

Brand

Vans

Project

Vans 'Always Pushing' 2024 Ad Campaign 2024

Keywords

skateboarder standing on pavementskateboarderperson with skateboardskateboardpuddle reflectionwater reflection

Credits

ALEX/2TONE
Creative Director
Ronnie Sandoval
Talent
Tony Alva
Talent
Kevin Peraza
Talent
Etienne Gagne
Talent

Styles

EditorialVerticalMonochromeClean

Techniques

Analogue / filmNatural light

Industries

Sportswear

Background

Road

Context

Advertising Campaign
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