BrandVans
Vans 'Always Pushing' 2024 Ad Campaign 2024
Associated creatives
ALEX/2TONECreative Director
Ronnie SandovalTalent
Tony AlvaTalent
Kevin PerazaTalent
Etienne GagneTalent
Efron DanzigTalent
Breana GeeringTalent
Linda GrabnerTalent
Fuma TsuzukiTalent
Yudai FujigasakiTalent
Jeremy HuTalent
ShutiaoTalent
Shor WestTalent
Hina MaedaTalent
Rio MorishigeTalent
Kana IshimotoTalent
Curren CaplesTalent
Zion WrightTalent
Tania CruzTalent
Paris TexasTalent
Elijah BerleTalent
Nati LemperTalent
Hugo WestrelinTalent
Lizzie ArmantoTalent
Mami TesukaTalent
Willow VogesTalent
Beatrice DomondTalent
Rowan ZorillaTalent
Courage AdamsTalent
and Alix MalnatiTalent
“Casino” by Paris Texas
Tags
Description
This vertical detail shot from the Vans 'Always Pushing' 2024 ad campaign captures a close-up perspective of casual footwear and apparel. A seated individual wears black low-top sneakers featuring white laces, paired with ribbed white socks and frayed-hem dark denim jeans. Another person's hand rests on the concrete pavement in the immediate foreground, creating a grounded, intimate framing. The lighting is natural and diffuse, highlighting the contrasting textures of canvas, cotton fabric, and asphalt. The composition emphasizes the footwear against a neutral grey surface.
Style
Editorial, Vertical, Clean
Techniques
Analogue / film, Natural light
Industries
Sportswear
Color
Jet Black (50%)
Pure White (30%)
Charcoal (20%)
Background
Road
Context
Advertising Campaign