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Close-up of a person wearing black sneakers with white laces, white socks, and dark denim jeans outdoors on concrete.

Vans 'Always Pushing' 2024 Ad Campaign 2024

About

This vertical detail shot from the Vans 'Always Pushing' 2024 ad campaign captures a close-up perspective of casual footwear and apparel. A seated individual wears black low-top sneakers featuring white laces, paired with ribbed white socks and frayed-hem dark denim jeans. Another person's hand rests on the concrete pavement in the immediate foreground, creating a grounded, intimate framing. The lighting is natural and diffuse, highlighting the contrasting textures of canvas, cotton fabric, and asphalt. The composition emphasizes the footwear against a neutral grey surface.

Brand

Vans

Project

Vans 'Always Pushing' 2024 Ad Campaign 2024

Keywords

black sneakersblack shoessneakerswhite sockssocksdark jeansdenim jeansjeans

Credits

ALEX/2TONE
Creative Director
Ronnie Sandoval
Talent
Tony Alva
Talent
Kevin Peraza
Talent
Etienne Gagne
Talent

Styles

EditorialVerticalClean

Techniques

Analogue / filmNatural light

Industries

Sportswear

Background

Road

Context

Advertising Campaign
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