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Young tattooed man wearing a white tank top and checkered slip-on shoes seated on a stool against a hand-painted signage wall for Vans

Vans 'Always Pushing' 2024 Ad Campaign 2024

About

Vans Always Pushing ad campaign portrait featuring a young tattooed man seated on a metal-frame stool against a wall covered in hand-painted signs and typography. The subject wears a white ribbed tank top, dark relaxed trousers, checkered slip-on shoes, and a two-tone cap, showcasing distinct arm tattoos and a casual pose. The background wall displays bold blue and orange lettering including the phrase off the wall and various price tags and typography samples. The scene is shot with natural lighting and warm color grading on a tiled floor with spray paint cans stored on shelves below.

Brand

Vans

Project

Vans 'Always Pushing' 2024 Ad Campaign 2024

Keywords

tattooed man seated on stooltattooed manman seated on stoolwhite tank topcheckered slip-on shoesvans checkered shoestwo-tone capdark trousersarm tattoos

Credits

ALEX/2TONE
Creative Director
Ronnie Sandoval
Talent
Tony Alva
Talent
Kevin Peraza
Talent
Etienne Gagne
Talent

Styles

EditorialVerticalWarm

Techniques

Natural light

Industries

High Street Fashion

Background

Textured Backdrop
Residential Building

Context

Advertising Campaign
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