BrandVans
Vans 'Always Pushing' 2024 Ad Campaign 2024
Associated creatives
ALEX/2TONECreative Director
Ronnie SandovalTalent
Tony AlvaTalent
Kevin PerazaTalent
Etienne GagneTalent
Efron DanzigTalent
Breana GeeringTalent
Linda GrabnerTalent
Fuma TsuzukiTalent
Yudai FujigasakiTalent
Jeremy HuTalent
ShutiaoTalent
Shor WestTalent
Hina MaedaTalent
Rio MorishigeTalent
Kana IshimotoTalent
Curren CaplesTalent
Zion WrightTalent
Tania CruzTalent
Paris TexasTalent
Elijah BerleTalent
Nati LemperTalent
Hugo WestrelinTalent
Lizzie ArmantoTalent
Mami TesukaTalent
Willow VogesTalent
Beatrice DomondTalent
Rowan ZorillaTalent
Courage AdamsTalent
and Alix MalnatiTalent
“Casino” by Paris Texas
Tags
Description
A skateboarder performs a dynamic mid-air trick over an urban plaza for the Vans Always Pushing 2024 ad campaign. The fisheye lens perspective captures the skater launching above a concrete structure and metal trash can in the foreground. Natural sunlight illuminates the scene against a bright, clear blue sky and modern building architecture. The skater wears dark clothing and rides a skateboard with a distinct graphic underside. The wide-angle composition emphasizes the height of the jump and the urban environment.
Style
Documentary, Vertical, Action, Warm, Gritty
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Jet Black (60%)
Plum (40%)
Background
Street
Context
Advertising Campaign