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BrandVans
Project'Always Pushing' 2024 Ad Campaign
Two skateboarders, a young woman with bright red hair and a man wearing a bucket hat, posing together with skateboards in a concrete skatepark.

Vans 'Always Pushing' 2024 Ad Campaign 2024

Associated creatives

ALEX/2TONE
ALEX/2TONECreative Director
Ronnie Sandoval
Ronnie SandovalTalent
Tony Alva
Tony AlvaTalent
Kevin Peraza
Kevin PerazaTalent
Etienne Gagne
Etienne GagneTalent
Efron Danzig
Efron DanzigTalent
Breana Geering
Breana GeeringTalent
Linda Grabner
Linda GrabnerTalent
Fuma Tsuzuki
Fuma TsuzukiTalent
Yudai Fujigasaki
Yudai FujigasakiTalent
Jeremy Hu
Jeremy HuTalent
Shutiao
ShutiaoTalent
Shor West
Shor WestTalent
Hina Maeda
Hina MaedaTalent
Rio Morishige
Rio MorishigeTalent
Kana Ishimoto
Kana IshimotoTalent
Curren Caples
Curren CaplesTalent
Zion Wright
Zion WrightTalent
Tania Cruz
Tania CruzTalent
Paris Texas
Paris TexasTalent
Elijah Berle
Elijah BerleTalent
Nati Lemper
Nati LemperTalent
Hugo Westrelin
Hugo WestrelinTalent
Lizzie Armanto
Lizzie ArmantoTalent
Mami Tesuka
Mami TesukaTalent
Willow Voges
Willow VogesTalent
Beatrice Domond
Beatrice DomondTalent
Rowan Zorilla
Rowan ZorillaTalent
Courage Adams
Courage AdamsTalent
and Alix Malnati
and Alix MalnatiTalent
“Casino” by Paris Texas
“Casino” by Paris Texas

Tags

man and woman standingman and womanskateboarder with skateboardskateboarder holding skateboardskateboardskateboardsbucket hatwhite t shirtgreen pantstank toppatterned pants

Description

Captured for the Vans Always Pushing 2024 ad campaign, this portrait features skateboarding icon Tony Alva standing alongside a female skater holding skateboards inside a concrete skatepark. The composition is vertical, utilizing natural daylight and clear environmental focus. The subjects wear casual streetwear apparel suited for skateboarding culture. The image is part of a broader creative initiative directed by ALEX/2TONE.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Sportswear

Color

Pure White (40%)
Olive (30%)
Beige (30%)

Background

Sports Venue

Context

Advertising Campaign