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Two men holding a large plywood board covered in graffiti in front of an orange bus for Vans Always Pushing campaign

Vans 'Always Pushing' 2024 Ad Campaign 2024

About

This image from the Vans Always Pushing 2024 ad campaign, directed by ALEX/2TONE, captures two men standing outdoors in front of a bright orange transit vehicle. They are holding up a large, upright plywood board featuring layered red and black graffiti tag art. The man on the left wears a black t-shirt, dark trousers, and patterned sneakers, while the man on the right is dressed in a white t-shirt and blue denim jeans. The vertical composition is framed naturally on city pavement under bright daylight, highlighting the street culture and authentic skateboarding roots associated with the brand.

Brand

Vans

Project

Vans 'Always Pushing' 2024 Ad Campaign 2024

Keywords

two men holding graffiti boardtwo menmen holding graffiti boardgraffiti boardorange busvans advertising campaign

Credits

ALEX/2TONE
Creative Director
Ronnie Sandoval
Talent
Tony Alva
Talent
Kevin Peraza
Talent
Etienne Gagne
Talent

Styles

EditorialVerticalRetro

Techniques

Analogue / filmNatural light

Industries

High Street Fashion

Background

Street

Context

Advertising Campaign
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