Vans 'Always Pushing' 2024 Ad Campaign 2024

Description

This image from the Vans Always Pushing 2024 ad campaign, directed by ALEX/2TONE, captures two men standing outdoors in front of a bright orange transit vehicle. They are holding up a large, upright plywood board featuring layered red and black graffiti tag art. The man on the left wears a black t-shirt, dark trousers, and patterned sneakers, while the man on the right is dressed in a white t-shirt and blue denim jeans. The vertical composition is framed naturally on city pavement under bright daylight, highlighting the street culture and authentic skateboarding roots associated with the brand.

Style

Editorial, Vertical, Retro

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Street

Context

Advertising Campaign