BrandVans
Vans 'Always Pushing' 2024 Ad Campaign 2024
Associated creatives
ALEX/2TONECreative Director
Ronnie SandovalTalent
Tony AlvaTalent
Kevin PerazaTalent
Etienne GagneTalent
Efron DanzigTalent
Breana GeeringTalent
Linda GrabnerTalent
Fuma TsuzukiTalent
Yudai FujigasakiTalent
Jeremy HuTalent
ShutiaoTalent
Shor WestTalent
Hina MaedaTalent
Rio MorishigeTalent
Kana IshimotoTalent
Curren CaplesTalent
Zion WrightTalent
Tania CruzTalent
Paris TexasTalent
Elijah BerleTalent
Nati LemperTalent
Hugo WestrelinTalent
Lizzie ArmantoTalent
Mami TesukaTalent
Willow VogesTalent
Beatrice DomondTalent
Rowan ZorillaTalent
Courage AdamsTalent
and Alix MalnatiTalent
“Casino” by Paris Texas
Tags
Description
This close-up photograph for the Vans Always Pushing 2024 ad campaign features a person standing on asphalt next to a black BMX bike. The subject wears black and white checkerboard slip-on sneakers and relaxed dark trousers. Natural daylight illuminates the scene from above, highlighting the textured rubber tire and the checkerboard pattern of the footwear. The composition focuses downward on the shoes and the front end of the bicycle against the textured gray pavement.
Style
Editorial, Horizontal, Desaturated, Nostalgic
Techniques
Analogue / film, Natural light
Industries
Sportswear
Color
Jet Black (50%)
Pure White (50%)
Background
Road
Context
Advertising Campaign