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Person tying shoelace next to a bicycle wheel on a concrete surface for the Vans Always Pushing campaign.

Vans 'Always Pushing' 2024 Ad Campaign 2024

About

This editorial image from the Vans 'Always Pushing' 2024 ad campaign captures a candid moment on a concrete surface. A person with long curly hair, wearing a light tan jacket, dark trousers, and white sneakers, is bent down tying their shoe. In the lower left corner, a bicycle wheel with a prominent tire is visible, grounding the scene in action and street culture. The framing is vertical, with natural lighting highlighting the textured concrete background.

Brand

Vans

Project

Vans 'Always Pushing' 2024 Ad Campaign 2024

Keywords

person tying shoeperson tying shoelacetying shoetying shoelacepersonlight tan jackettan jacketjacketwhite sneakerssneakers

Credits

ALEX/2TONE
Creative Director
Ronnie Sandoval
Talent
Tony Alva
Talent
Kevin Peraza
Talent
Etienne Gagne
Talent

Styles

EditorialVerticalClean

Techniques

Analogue / filmNatural light

Industries

Sportswear

Background

Road

Context

Advertising Campaign
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