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Person tying shoelace next to a bicycle wheel on a concrete surface for the Vans Always Pushing campaign.

Vans 'Always Pushing' 2024 Ad Campaign 2024

Associated creatives

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Description

This editorial image from the Vans 'Always Pushing' 2024 ad campaign captures a candid moment on a concrete surface. A person with long curly hair, wearing a light tan jacket, dark trousers, and white sneakers, is bent down tying their shoe. In the lower left corner, a bicycle wheel with a prominent tire is visible, grounding the scene in action and street culture. The framing is vertical, with natural lighting highlighting the textured concrete background.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Beige (40%)
Jet Black (30%)
Pure White (30%)

Background

Road

Context

Advertising Campaign