BrandVans
Vans 'Always Pushing' 2024 Ad Campaign 2024
Associated creatives
ALEX/2TONECreative Director
Ronnie SandovalTalent
Tony AlvaTalent
Kevin PerazaTalent
Etienne GagneTalent
Efron DanzigTalent
Breana GeeringTalent
Linda GrabnerTalent
Fuma TsuzukiTalent
Yudai FujigasakiTalent
Jeremy HuTalent
ShutiaoTalent
Shor WestTalent
Hina MaedaTalent
Rio MorishigeTalent
Kana IshimotoTalent
Curren CaplesTalent
Zion WrightTalent
Tania CruzTalent
Paris TexasTalent
Elijah BerleTalent
Nati LemperTalent
Hugo WestrelinTalent
Lizzie ArmantoTalent
Mami TesukaTalent
Willow VogesTalent
Beatrice DomondTalent
Rowan ZorillaTalent
Courage AdamsTalent
and Alix MalnatiTalent
“Casino” by Paris Texas
Tags
Description
This monochrome high-contrast photograph captured for the Vans Always Pushing campaign uses a dramatic fisheye perspective from inside a bus. Through the large window, a skateboarder in mid-air launches past the exterior view while passengers inside look upward. The stark black-and-white grading emphasizes lighting edges and reflections on the glass. The composition contrasts the dynamic outdoor trick with the quiet observation of the riders seated inside.
Style
Vertical, Commercial, Monochrome, Gritty
Techniques
High-speed / freeze, Low-key / chiaroscuro
Industries
Sportswear
Color
Jet Black (60%)
Pure White (40%)
Background
Hallway
Context
Advertising Campaign