BrandVans
Vans 'Always Pushing' 2024 Ad Campaign 2024
Associated creatives
ALEX/2TONECreative Director
Ronnie SandovalTalent
Tony AlvaTalent
Kevin PerazaTalent
Etienne GagneTalent
Efron DanzigTalent
Breana GeeringTalent
Linda GrabnerTalent
Fuma TsuzukiTalent
Yudai FujigasakiTalent
Jeremy HuTalent
ShutiaoTalent
Shor WestTalent
Hina MaedaTalent
Rio MorishigeTalent
Kana IshimotoTalent
Curren CaplesTalent
Zion WrightTalent
Tania CruzTalent
Paris TexasTalent
Elijah BerleTalent
Nati LemperTalent
Hugo WestrelinTalent
Lizzie ArmantoTalent
Mami TesukaTalent
Willow VogesTalent
Beatrice DomondTalent
Rowan ZorillaTalent
Courage AdamsTalent
and Alix MalnatiTalent
“Casino” by Paris Texas
Tags
Description
A skateboarder performs an aerial trick mid-air inside a dark concrete bowl for the Vans Always Pushing 2024 ad campaign. The heavy concrete ramp dominates the foreground, with smooth sweeping curves catching soft late-day light. In the background, an industrial excavator arm with a large metal bucket extends directly overhead near a tall tropical palm tree and low buildings under a clear sky. The dynamic action shot captures the skater upside down in a fluid motion.
Style
Vertical, Cinematic, Warm
Techniques
High-speed / freeze, Natural light
Industries
High Street Fashion
Color
Charcoal (50%)
Pure White (20%)
Jet Black (20%)
Context
Advertising Campaign