Vans 'Always Pushing' 2024 Ad Campaign 2024

About

This editorial photograph for the Vans Always Pushing 2024 ad campaign features two Black men seated inside a transit vehicle, captured with a dramatic fisheye lens. The composition utilizes radial motion blur at the edges of the frame to create a sense of speed and immediacy. On the left, a man wearing a green patterned shirt and bucket hat extends his hand toward the camera. On the right, a man in a black puffer jacket, cap, and glasses points forward. The lighting is direct and natural, highlighting the textures of their clothing against the interior setting.