Vans 'Always Pushing' 2024 Ad Campaign 2024

Description

This editorial photograph for the Vans Always Pushing 2024 ad campaign features two Black men seated inside a transit vehicle, captured with a dramatic fisheye lens. The composition utilizes radial motion blur at the edges of the frame to create a sense of speed and immediacy. On the left, a man wearing a green patterned shirt and bucket hat extends his hand toward the camera. On the right, a man in a black puffer jacket, cap, and glasses points forward. The lighting is direct and natural, highlighting the textures of their clothing against the interior setting.

Style

Editorial, Horizontal, Gritty, Grainy

Techniques

Panoramic, Natural light

Industries

Sportswear

Color

Background

Transport Hub

Context

Advertising Campaign