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Project'Always Pushing' 2024 Ad Campaign
Black man riding a BMX bicycle along a concrete canal path for Vans Always Pushing campaign

'Always Pushing' 2024 Ad Campaign 2024

Associated creatives

ALEX/2TONE
ALEX/2TONECreative Director
Ronnie Sandoval
Ronnie SandovalTalent
Tony Alva
Tony AlvaTalent
Kevin Peraza
Kevin PerazaTalent
Etienne Gagne
Etienne GagneTalent
Efron Danzig
Efron DanzigTalent
Breana Geering
Breana GeeringTalent
Linda Grabner
Linda GrabnerTalent
Fuma Tsuzuki
Fuma TsuzukiTalent
Yudai Fujigasaki
Yudai FujigasakiTalent
Jeremy Hu
Jeremy HuTalent
Shutiao
ShutiaoTalent
Shor West
Shor WestTalent
Hina Maeda
Hina MaedaTalent
Rio Morishige
Rio MorishigeTalent
Kana Ishimoto
Kana IshimotoTalent
Curren Caples
Curren CaplesTalent
Zion Wright
Zion WrightTalent
Tania Cruz
Tania CruzTalent
Paris Texas
Paris TexasTalent
Elijah Berle
Elijah BerleTalent
Nati Lemper
Nati LemperTalent
Hugo Westrelin
Hugo WestrelinTalent
Lizzie Armanto
Lizzie ArmantoTalent
Mami Tesuka
Mami TesukaTalent
Willow Voges
Willow VogesTalent
Beatrice Domond
Beatrice DomondTalent
Rowan Zorilla
Rowan ZorillaTalent
Courage Adams
Courage AdamsTalent
and Alix Malnati
and Alix MalnatiTalent
“Casino” by Paris Texas
“Casino” by Paris Texas

Tags

black man riding bmx bikeblack man riding bmxman riding bmx bikeblack manbmx bikebmx rider

Description

A black man rides a BMX bicycle along a narrow concrete path adjacent to a green river canal for the Vans Always Pushing 2024 ad campaign. He wears a dark jacket, a baseball cap, dark trousers, and dark sneakers while maintaining his balance on the narrow walkway. Natural daylight illuminates the outdoor scene, reflecting off the water surface in the background. The composition captures a dynamic moment of motion in an urban waterfront environment.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Sportswear

Color

Jet Black (50%)
Charcoal (30%)

Background

River

Context

Advertising Campaign