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BrandVans
Project'Always Pushing' 2024 Ad Campaign
A woman in a black t-shirt with tattoos standing on a city street holding a skateboard with apartment buildings in the background.

Vans 'Always Pushing' 2024 Ad Campaign 2024

Associated creatives

ALEX/2TONE
ALEX/2TONECreative Director
Ronnie Sandoval
Ronnie SandovalTalent
Tony Alva
Tony AlvaTalent
Kevin Peraza
Kevin PerazaTalent
Etienne Gagne
Etienne GagneTalent
Efron Danzig
Efron DanzigTalent
Breana Geering
Breana GeeringTalent
Linda Grabner
Linda GrabnerTalent
Fuma Tsuzuki
Fuma TsuzukiTalent
Yudai Fujigasaki
Yudai FujigasakiTalent
Jeremy Hu
Jeremy HuTalent
Shutiao
ShutiaoTalent
Shor West
Shor WestTalent
Hina Maeda
Hina MaedaTalent
Rio Morishige
Rio MorishigeTalent
Kana Ishimoto
Kana IshimotoTalent
Curren Caples
Curren CaplesTalent
Zion Wright
Zion WrightTalent
Tania Cruz
Tania CruzTalent
Paris Texas
Paris TexasTalent
Elijah Berle
Elijah BerleTalent
Nati Lemper
Nati LemperTalent
Hugo Westrelin
Hugo WestrelinTalent
Lizzie Armanto
Lizzie ArmantoTalent
Mami Tesuka
Mami TesukaTalent
Willow Voges
Willow VogesTalent
Beatrice Domond
Beatrice DomondTalent
Rowan Zorilla
Rowan ZorillaTalent
Courage Adams
Courage AdamsTalent
and Alix Malnati
and Alix MalnatiTalent
“Casino” by Paris Texas
“Casino” by Paris Texas

Tags

woman in black t shirtblack t shirtwoman with tattoostattoosskateboardsilver necklacenecklace

Description

This portrait from the Vans Always Pushing 2024 ad campaign features a woman with dark hair and arm tattoos wearing a black t-shirt and silver necklace. She is holding a skateboard while standing on an asphalt city street lined with parked vehicles and traditional European multi-story residential buildings. Natural daylight illuminates the urban outdoor setting, capturing a candid, lifestyle-oriented moment. The background features classic architecture with shuttered windows and balconies under an overcast sky.

Style

Lifestyle, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Jet Black (90%)

Background

Street

Context

Advertising Campaign