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Brand
Vans
Project'Always Pushing' 2024 Ad Campaign
Skateboarder wearing blue pants riding a skateboard with red wheels against a pink backdrop

Vans 'Always Pushing' 2024 Ad Campaign 2024

Associated creatives

ALEX/2TONE
ALEX/2TONECreative Director
Ronnie Sandoval
Ronnie SandovalTalent
Tony Alva
Tony AlvaTalent
Kevin Peraza
Kevin PerazaTalent
Etienne Gagne
Etienne GagneTalent
Efron Danzig
Efron DanzigTalent
Breana Geering
Breana GeeringTalent
Linda Grabner
Linda GrabnerTalent
Fuma Tsuzuki
Fuma TsuzukiTalent
Yudai Fujigasaki
Yudai FujigasakiTalent
Jeremy Hu
Jeremy HuTalent
Shutiao
ShutiaoTalent
Shor West
Shor WestTalent
Hina Maeda
Hina MaedaTalent
Rio Morishige
Rio MorishigeTalent
Kana Ishimoto
Kana IshimotoTalent
Curren Caples
Curren CaplesTalent
Zion Wright
Zion WrightTalent
Tania Cruz
Tania CruzTalent
Paris Texas
Paris TexasTalent
Elijah Berle
Elijah BerleTalent
Nati Lemper
Nati LemperTalent
Hugo Westrelin
Hugo WestrelinTalent
Lizzie Armanto
Lizzie ArmantoTalent
Mami Tesuka
Mami TesukaTalent
Willow Voges
Willow VogesTalent
Beatrice Domond
Beatrice DomondTalent
Rowan Zorilla
Rowan ZorillaTalent
Courage Adams
Courage AdamsTalent
and Alix Malnati
and Alix MalnatiTalent
“Casino” by Paris Texas
“Casino” by Paris Texas

Tags

skateboarderskateboarder ridingskateboardskateboard with red wheelsblue pants

Description

This dynamic image captures a skateboarder in mid-motion for the Vans 2024 Always Pushing ad campaign, directed by ALEX/2TONE. The subject wears blue pants and low-top sneakers while balancing on a skateboard featuring vibrant red wheels. The composition uses a motion blur effect on the ground and pink background to emphasize speed and energy. The lower-body framing focuses entirely on the technical footwork and board control during the ride.