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BrandVans
Project'Always Pushing' 2024 Ad Campaign
Man wearing a brown baseball cap backward, a dark mustache and beard, and a blue button-down shirt over a black t-shirt

Vans 'Always Pushing' 2024 Ad Campaign 2024

Associated creatives

ALEX/2TONE
ALEX/2TONECreative Director
Ronnie Sandoval
Ronnie SandovalTalent
Tony Alva
Tony AlvaTalent
Kevin Peraza
Kevin PerazaTalent
Etienne Gagne
Etienne GagneTalent
Efron Danzig
Efron DanzigTalent
Breana Geering
Breana GeeringTalent
Linda Grabner
Linda GrabnerTalent
Fuma Tsuzuki
Fuma TsuzukiTalent
Yudai Fujigasaki
Yudai FujigasakiTalent
Jeremy Hu
Jeremy HuTalent
Shutiao
ShutiaoTalent
Shor West
Shor WestTalent
Hina Maeda
Hina MaedaTalent
Rio Morishige
Rio MorishigeTalent
Kana Ishimoto
Kana IshimotoTalent
Curren Caples
Curren CaplesTalent
Zion Wright
Zion WrightTalent
Tania Cruz
Tania CruzTalent
Paris Texas
Paris TexasTalent
Elijah Berle
Elijah BerleTalent
Nati Lemper
Nati LemperTalent
Hugo Westrelin
Hugo WestrelinTalent
Lizzie Armanto
Lizzie ArmantoTalent
Mami Tesuka
Mami TesukaTalent
Willow Voges
Willow VogesTalent
Beatrice Domond
Beatrice DomondTalent
Rowan Zorilla
Rowan ZorillaTalent
Courage Adams
Courage AdamsTalent
and Alix Malnati
and Alix MalnatiTalent
“Casino” by Paris Texas
“Casino” by Paris Texas

Tags

man wearing cap and blue shirtman wearing capman in blue shirtmanbrown baseball capbaseball capblue button-down shirtblue shirtblack t-shirtmustache and beardbeard

Description

This portrait features Kevin Peraza captured for the Vans Always Pushing 2024 ad campaign. The subject is shown in a tight, profile-oriented composition wearing a brown baseball cap turned backward, a dark t-shirt layered under a blue button-down shirt, and sporting a distinct mustache and beard. The lighting is soft and directional, highlighting facial features and creating a moody depth of field that keeps the background blurred and indistinct. The color grading leans into deep blue and earthy brown tones, emphasizing the textures of the apparel and cap.

Style

Vertical, Commercial, Moody

Industries

Sportswear

Color

Navy (50%)
Jet Black (30%)
Chocolate (20%)

Context

Advertising Campaign