Vans 'Always Pushing' 2024 Ad Campaign 2024

Description

This dynamic advertising campaign image for Vans titled 'Always Pushing' captures a high-energy moment of street skateboarding in an urban environment. Shot with a fisheye lens perspective, a skater performs a trick on a weathered, graffiti-tagged concrete ramp in the foreground. The subject wears casual street attire, including a dark jacket, layered hoodie, and loose pants. In the background, an ornate classical European building facade stretches across the frame under a bright sky. The composition emphasizes motion and architectural contrast, created under the creative direction of ALEX/2TONE.

Style

Editorial, Vertical, Action, Clean

Techniques

Panoramic

Industries

Sportswear

Color

Background

Street

Context

Advertising Campaign