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BrandVans
Project'Always Pushing' 2024 Ad Campaign
Portrait of a Black woman wearing a patterned jacket, white t-shirt, and dark paisley bandana against an out-of-focus background.

Vans 'Always Pushing' 2024 Ad Campaign 2024

Associated creatives

ALEX/2TONE
ALEX/2TONECreative Director
Ronnie Sandoval
Ronnie SandovalTalent
Tony Alva
Tony AlvaTalent
Kevin Peraza
Kevin PerazaTalent
Etienne Gagne
Etienne GagneTalent
Efron Danzig
Efron DanzigTalent
Breana Geering
Breana GeeringTalent
Linda Grabner
Linda GrabnerTalent
Fuma Tsuzuki
Fuma TsuzukiTalent
Yudai Fujigasaki
Yudai FujigasakiTalent
Jeremy Hu
Jeremy HuTalent
Shutiao
ShutiaoTalent
Shor West
Shor WestTalent
Hina Maeda
Hina MaedaTalent
Rio Morishige
Rio MorishigeTalent
Kana Ishimoto
Kana IshimotoTalent
Curren Caples
Curren CaplesTalent
Zion Wright
Zion WrightTalent
Tania Cruz
Tania CruzTalent
Paris Texas
Paris TexasTalent
Elijah Berle
Elijah BerleTalent
Nati Lemper
Nati LemperTalent
Hugo Westrelin
Hugo WestrelinTalent
Lizzie Armanto
Lizzie ArmantoTalent
Mami Tesuka
Mami TesukaTalent
Willow Voges
Willow VogesTalent
Beatrice Domond
Beatrice DomondTalent
Rowan Zorilla
Rowan ZorillaTalent
Courage Adams
Courage AdamsTalent
and Alix Malnati
and Alix MalnatiTalent
“Casino” by Paris Texas
“Casino” by Paris Texas

Tags

black woman portraitblack womanwoman portraitpatterned jacketpaisley bandanawhite t-shirtlayered necklaces

Description

This portrait for the Vans Always Pushing 2024 ad campaign features a Black woman looking directly at the camera with a neutral expression. She is styled in a patterned jacket over a white t-shirt, accessorized with layered necklaces and a dark paisley bandana tied around her head, with braids framing her face. The image is captured in a close-up vertical framing with soft natural lighting and a shallow depth of field that softly blurs the background. The color grading leans into earthy tones and natural textures, emphasizing the details of her attire and expression.

Style

Editorial, Vertical, Earthy, Grainy

Techniques

Natural light

Industries

Sportswear

Color

Forest Green (50%)
Pure White (30%)
Jet Black (20%)

Context

Advertising Campaign