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BrandVans
Project'Always Pushing' 2024 Ad Campaign
Man with dreadlocks and beard wearing a white t-shirt and sunglasses outdoors in front of tropical foliage.

Vans 'Always Pushing' 2024 Ad Campaign 2024

Associated creatives

ALEX/2TONE
ALEX/2TONECreative Director
Ronnie Sandoval
Ronnie SandovalTalent
Tony Alva
Tony AlvaTalent
Kevin Peraza
Kevin PerazaTalent
Etienne Gagne
Etienne GagneTalent
Efron Danzig
Efron DanzigTalent
Breana Geering
Breana GeeringTalent
Linda Grabner
Linda GrabnerTalent
Fuma Tsuzuki
Fuma TsuzukiTalent
Yudai Fujigasaki
Yudai FujigasakiTalent
Jeremy Hu
Jeremy HuTalent
Shutiao
ShutiaoTalent
Shor West
Shor WestTalent
Hina Maeda
Hina MaedaTalent
Rio Morishige
Rio MorishigeTalent
Kana Ishimoto
Kana IshimotoTalent
Curren Caples
Curren CaplesTalent
Zion Wright
Zion WrightTalent
Tania Cruz
Tania CruzTalent
Paris Texas
Paris TexasTalent
Elijah Berle
Elijah BerleTalent
Nati Lemper
Nati LemperTalent
Hugo Westrelin
Hugo WestrelinTalent
Lizzie Armanto
Lizzie ArmantoTalent
Mami Tesuka
Mami TesukaTalent
Willow Voges
Willow VogesTalent
Beatrice Domond
Beatrice DomondTalent
Rowan Zorilla
Rowan ZorillaTalent
Courage Adams
Courage AdamsTalent
and Alix Malnati
and Alix MalnatiTalent
“Casino” by Paris Texas
“Casino” by Paris Texas

Tags

man with dreadlocks and beardman with dreadlocksman with beardman wearing sunglassesman in white t shirtwhite t shirtsunglasses

Description

This portrait of legendary skater Tony Alva is part of the Vans "Always Pushing" 2024 ad campaign, directed by ALEX/2TONE. The image features a man with long dreadlocks and a grey-streaked beard, wearing sunglasses and a plain white t-shirt. He stands outdoors against a lush background of palm trees and dense tropical foliage, captured in natural daylight with a soft documentary aesthetic.

Style

Documentary, Vertical, Clean

Techniques

Natural light

Industries

Sportswear

Color

Pure White (100%)

Background

Forest

Context

Advertising Campaign