BrandVans
Vans 'Always Pushing' 2024 Ad Campaign 2024
Associated creatives
ALEX/2TONECreative Director
Ronnie SandovalTalent
Tony AlvaTalent
Kevin PerazaTalent
Etienne GagneTalent
Efron DanzigTalent
Breana GeeringTalent
Linda GrabnerTalent
Fuma TsuzukiTalent
Yudai FujigasakiTalent
Jeremy HuTalent
ShutiaoTalent
Shor WestTalent
Hina MaedaTalent
Rio MorishigeTalent
Kana IshimotoTalent
Curren CaplesTalent
Zion WrightTalent
Tania CruzTalent
Paris TexasTalent
Elijah BerleTalent
Nati LemperTalent
Hugo WestrelinTalent
Lizzie ArmantoTalent
Mami TesukaTalent
Willow VogesTalent
Beatrice DomondTalent
Rowan ZorillaTalent
Courage AdamsTalent
and Alix MalnatiTalent
“Casino” by Paris Texas
Tags
Description
This vertical campaign image for Vans features a person riding a BMX bicycle across an open concrete plaza, captured from behind in mid-motion. The rider wears dark casual clothing and white sneakers. In the midground, a paved street runs parallel to the plaza with a parked yellow van and a blue car visible against a multi-story building facade. Natural daylight illuminates the scene with flat, even tones on the damp-looking concrete surface.
Style
Documentary, Vertical, Clean
Techniques
Analogue / film, Natural light
Industries
Cycling
Color
Jet Black (60%)
Pure White (40%)
Background
Public Square
Context
Advertising Campaign