BrandVans

Vans 'Always Pushing' 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This black and white monochrome portrait features a young woman seated inside a vehicle, gazing thoughtfully out the window. Captured with pronounced film grain, the shot presents a candid, observational perspective. The subject wears a patterned jacket while light filters through the window glass, highlighting the soft textures and contours of her face. Part of the 'Always Pushing' 2024 ad campaign for Vans, creative directed by ALEX/2TONE.
Style
Documentary, Horizontal, Monochrome
Techniques
Analogue / film
Industries
Sportswear
Color
Jet Black (50%)
Pure White (50%)
Context
Advertising Campaign