BrandZara

Zara Spring 2024 Men's Ad Campaign 2024
Associated creatives
Tags
Description
This monochrome portrait for the Zara Spring 2024 men's campaign features model Toon Lobach viewed through a heavily smudged, weathered windowpane. Captured by photographer Annemarieke van Drimmelen with art direction by Will Sumrall and Maurice Dusault, the image employs stark contrast and natural lighting. The textured glass creates layered reflections across the subject's face and upper body, contributing to an atmospheric editorial composition.
Style
Editorial, Vertical, Monochrome, Gritty
Techniques
Analogue / film, Natural light
Industries
Menswear
Context
Advertising Campaign


