Superloop Stuck in 2011 2024

Description

This conceptual image for the Superloop project Stuck in 2011 captures a person performing a rigid planking pose horizontally balanced directly on top of a large grey wheelie bin. The subject wears a striped long-sleeve top and trousers, positioned centrally on a paved concrete rooftop against a muted grey-pink exterior wall and a purple door. The lighting is bright and direct, casting a sharp shadow onto the ground beneath the bin, creating a surreal and deadpan composition. Photographed by Simon Harsent with production by Pool Collective and creative direction by Leo Burnett.

Style

Artistic, Vertical, Warm, 1970s

Techniques

Analogue / film, Natural light

Industries

Apps & Digital Platforms

Color

Background

Rooftop

Context

Advertising Campaign