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Brand
Zara
ProjectSpring 2024 Men's Ad Campaign
Male model in cream shirt and dark trousers performing a one-handed freeze on a stone floor for Zara Spring 2024 ad campaign.

Zara Spring 2024 Men's Ad Campaign 2024

Associated creatives

Karl Templer
Karl TemplerZara Studio Creative Director
Baron & Baron
Baron & BaronAgency
Will Sumrall
Will SumrallArt Director
Maurice Dusault
Maurice DusaultSenior Art Director
Annemarieke van Drimmelen
Annemarieke van DrimmelenPhotographer
Fabien Baron
Fabien BaronFilm Director
Toon Lobach
Toon LobachModel
Karl Templer
Karl TemplerStylist

Tags

male model dancingmale modelmodel dancingman breakdancingman dancingbreakdancing mancream shirtdark trousers

Description

This dynamic campaign image captures male model Toon Lobach performing a freeze against a neutral interior architectural backdrop. He wears a cream buttoned shirt and dark trousers with dark footwear, caught mid-action with one hand supporting his weight on the floor. The lighting creates subtle tonal gradients across the plaster walls and stone surface. Annemarieke van Drimmelen photographs the scene with art direction by Will Sumrall and styling by Karl Templer for Zara's Spring 2024 Men's Ad Campaign.