Wales Bonner

Jun 2025

The Wales Bonner Jewel S/S 2026 campaign captures the brand's latest collection through a refined, editorial lens. Photographed by Pablo Escudero, the series leans into architectural depth and natural light, setting the garments against the stark surfaces of a classical building. The imagery employs chiaroscuro and monochromatic palettes to highlight the intricate textures and tailoring of the seasonal knitwear and accessories. Creative direction is led by designer Grace Wales Bonner, with fashion editing and styling by Tom Guinness. The campaign features models including Alexandre Vidal, Bebe Parnell, Douta Sidibe, Hoyong Kim, Ilya Vermeulen, and Yahne Ba, with casting directed by Rachel Chandler. Technical execution focuses on a documentary aesthetic, with hair styling by Jawara and makeup artistry by Lauren Parsons complementing the collection's clean, structured lines.

Editorial, Vertical, Warm, Clean

Natural light

Designer Fashion

Lookbook