Wales Bonner

Apr 2026

The latest chapter of the Adidas Originals by Wales Bonner collaboration masterfully bridges the gap between heritage sportswear and high-fashion editorial, resulting in a campaign that feels both nostalgic and distinctly contemporary. Captured by photographer Harley Weir, the project explores the intersection of movement and intimacy through a series of portraits that lean into low-key chiaroscuro lighting to elevate the collection's tactile qualities. By juxtaposing vibrant, saturated pieces like the signature pink track jacket against muted, earth-toned interiors, the imagery transforms technical athletic gear into a study of personal style. The creative narrative is bolstered by a precise editorial eye, with fashion editor Tom Guinness curating looks that emphasize material texture and retro-inflected silhouettes. Models Marlon Mejia and Yahne Ba ground the visuals in an authentic, lived-in energy, complemented by thoughtful hair styling from Virginie Pinto Moreira and nuanced makeup by Lauren Parsons. The set design, crafted by Jabez Bartlett, utilizes warm, muted backdrops and vintage furniture to frame the collection within a sophisticated, quiet aesthetic. By blending commercial precision with the raw, evocative feel of lifestyle photography, this collaboration transcends standard sportswear tropes, proving that the synergy between Wales Bonner's refined sensibility and Adidas’s iconic design language remains a formidable force in the fashion industry today, offering a fresh, elevated perspective on classic athletic apparel.

Lifestyle, Editorial, Portrait, Commercial

Natural light, Low-key / chiaroscuro

Sportswear, Fashion