Wales Bonner

Oct 2025

The Autumn Winter 2025 campaign for adidas Originals by Wales Bonner channels a classic aesthetic, merging athletic heritage with tailored sensibilities. Captured through editorial photography by Chris Rhodes, the campaign balances domestic interiors with outdoor portraits, utilising natural light to define the collection’s rich textures and colour palette. Creative lead Grace Wales Bonner frames the collection through a lens of refined sportswear, with styling by Tom Guinness. The production features set design by Emma Roach and on-camera appearances by Gene Gallagher and Bebe Parnell, supported by hair styling from Virginie Pinto Moreira and makeup by Lauren Parsons.

Editorial, Vertical, Warm

Natural light

Sportswear

Advertising Campaign