Wales Bonner: Spring 2026 Ad Campaign

Feb 2026

The Wales Bonner Spring 2026 ad campaign adopts a stark, editorial approach, focusing on sculptural silhouettes and high-contrast material studies. Captured by photographer Jamie Hawkesworth, the imagery utilizes a monochrome and warm palette to highlight the tactile textures of leather, fur, and heavy draped fabrics within a minimalist studio environment. The collection leans into a clean, analogue-film aesthetic, using natural light to define the relationship between the subject and the tailored garments. Styling by Tom Guinness emphasizes the structural composition of the pieces, while set design by Jabez Bartlett introduces rich wooden elements that ground the portraits. Hair and makeup by Crystabel Efemena Riley maintain a natural focus throughout the series, which features Dave as the primary on-camera talent.

Editorial, Vertical, Clean

Natural light

Grey Seamless

Advertising Campaign