Wales Bonner
Spring 2026 Ad Campaign
Feb 2026
The Wales Bonner Spring 2026 ad campaign centers on a collection of editorial portraits that emphasise sculptural silhouettes and tactile material narratives. Photographed by Jamie Hawkesworth, the imagery leans into a clean, minimal aesthetic, utilising natural light and analogue film techniques to frame the brand's latest designs against neutral backdrops. Styling by Tom Guinness grounds the collection in precise detail, juxtaposing zip-up track-style jackets and structured headwear with elements like leather and fur. The project incorporates set design by Jabez Bartlett to create quiet, spatial compositions, including arrangements involving wooden church pews and sharp graphic detailing. Hair and makeup by Crystabel Efemena Riley completes the portraiture, highlighting the natural textures and forms present throughout the series.
Editorial, Vertical, Clean
Natural light
Designer Fashion
Grey Seamless
Advertising Campaign
