Zimmermann

Jul 2025

Zimmermann’s Fall 2025 ad campaign is a masterclass in atmospheric storytelling, grounding the brand’s signature romanticism within the untamed beauty of the Portuguese countryside. Under the vision of creative director Nicky Zimmermann and creative lead Emil Vrisakis, the collection channels an ethereal luxury that feels both grounded and otherworldly. Captured by photographer Benny Horne, the campaign leans into a cinematic aesthetic, utilizing natural light to highlight the intricate textures of lace, sheer ruffles, and earthy, snake-skin inspired prints. Models Annemary Aderibigbe and Lexi Boling move through sprawling meadows of wild daisies and golden grass, their dynamic poses and flowing silhouettes creating a sense of effortless movement against the backdrop of ancient stone ruins and serene horizons. The styling by Romy Frydman, paired with the sophisticated beauty work of hair stylist Damien Boissinot and makeup artist Jodie Boland, reinforces a polished yet rustic narrative that feels intrinsically connected to the landscape. By blending editorial minimalism with lifestyle cues—including whimsical interactions with local wildlife and curated vintage props—the imagery achieves a cohesive, high-fashion editorial polish. This project successfully synthesizes Zimmermann’s bohemian spirit with a sophisticated, textured approach to luxury fashion, ensuring the campaign stands as a evocative, sun-drenched portrait of modern femininity that feels both timeless and deeply rooted in the natural world.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion