Zimmermann

Oct 2024

For the Resort 2025 ad campaign, Zimmermann leans into an atmospheric blend of high-end luxury fashion and nocturnal cinematic storytelling. Set against the backdrop of modern architectural homes and sprawling vistas in Los Angeles, the campaign captures a mood that is at once intimate and expansive. Photographer Benny Horne masterfully employs natural light and chiaroscuro techniques to heighten the drama, casting his subjects in deep, moody silhouettes against the glowing, turquoise reflection of backyard swimming pools. Under the creative direction of Nicky Zimmermann and Emil Vrisakis, the project explores a sophisticated juxtaposition of textures, pairing ethereal, voluminous ruffled dresses and intricate lace with sharp, structured tailoring and edgy leather accessories. Art direction by Gabriele Hackworthy ensures a seamless flow between the romantic, vintage-inspired prints and the crisp, contemporary settings. Stylist Romy Frydman elevates each look with thoughtful detailing, from oversized sunglasses to layers of pearls, while model Kristine Lindseth anchors the editorial narrative with a poised, direct gaze. The use of natural light, combined with the recurring low-key aesthetic, transforms the pool decks and cityscapes into stages for a high-fashion lifestyle portrait. Through this collection, the brand achieves a powerful balance between the delicate femininity of their signature silhouettes and the raw, nocturnal energy of the city, resulting in a visual language that feels both timeless and distinctly modern.

Editorial, Lifestyle, Cinematic

Natural light

Luxury Fashion Houses, Fashion