Zimmermann

Feb 2026

Zimmermann’s Spring 2026 ad campaign explores a cinematic intersection of classic luxury and surrealist domesticity. Captured by photographer Emma Summerton, the collection is presented through a series of rich, textured editorials that alternate between sprawling, sun-drenched estates and opulent, period-inspired interiors. The imagery leans into a narrative of elevated leisure, featuring intricate lace gowns, vibrant floral sets, and structured tailoring that move gracefully against a backdrop of antique furniture, parquet floors, and manicured gardens. The campaign features talent including Edie Campbell, Abby Champion, and Louise Robert, with styling by Romy Frydman. The production emphasizes a clean, editorial aesthetic, utilizing natural light and warm interior palettes to heighten the tactile quality of the fabrics. Supporting the artistic tone, the campaign incorporates equestrian elements and whimsical, vintage-inspired props, including ceramic animal sculptures and classical oil paintings, which anchor the sophisticated garments within an evocative, layered environment. Casting for the project was led by Michelle Lee Casting and Jodie Boland, with hair by Damien Boissinot and makeup by Donna McKevitt.

Editorial, Horizontal, Clean, Warm

Natural light

Luxury Fashion Houses

Advertising Campaign