Tory Burch

Jul 2025

The Fall 2025 campaign for Tory Burch masterfully bridges the gap between high-end luxury fashion houses and authentic, lived-in storytelling. Under the creative vision of director Talia Collis and the lens of photographer Jamie Hawkesworth, the campaign feels less like a traditional advertisement and more like a curated study of modern elegance. Set against the kinetic backdrop of New York City, the imagery leans into a polished editorial aesthetic that highlights both the architectural grit of the urban environment and the serene intimacy of quiet, interior moments. By casting a diverse ensemble including Nora Attal, Selena Forrest, and Lulu Tenney, the campaign emphasizes a grounded, sophisticated sensibility that feels accessible yet aspirational. Stylist Brian Molloy artfully balances structured tailoring with seasonal textures, while hair by Jimmy Paul and makeup by Dick Page maintain a clean, elevated look that complements the rich earth tones of the collection. The use of natural light is a pervasive stylistic thread, imbuing each frame with a warm, cinematic quality that defines the brand’s autumnal narrative. Through these varied portraits and lifestyle scenes, the collection—defined by sharp leather handbags and layered knitwear—emerges as an essential component of a contemporary, well-traveled wardrobe. This project successfully captures the spirit of the season through a blend of commercial precision and effortless, editorial minimalism.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion