Tory Burch

Nov 2024

For the Tory Burch Holiday 2024 campaign, the brand transports its audience to the sun-drenched, serene waters of Lake Como, Italy, crafting an elegant visual narrative that redefines luxury fashion. Photographed by Oliver Hadlee-Pearch, the campaign embraces a sophisticated editorial aesthetic, utilizing natural light to accentuate the tactile richness of the collection. The imagery seamlessly blends lifestyle and commercial elements, featuring models Felice Noordhoff and Annemary Aderibigbe who embody a polished yet relaxed holiday spirit. Under the guidance of stylist Brian Molloy, the wardrobe transitions from shimmering sequined camisoles and feather-trimmed hems to structured leather handbags, all while maintaining a cohesive, elevated silhouette. The creative team, bolstered by the meticulous hair styling of Cyndia Harvey and makeup artistry by Lucia Pica, leans into a refined, minimalist palette that allows the exquisite craftsmanship of the accessories—from quilted velvet textures to signature metallic logos—to command attention. Set designer Julia Wagner masterfully integrates classical stone colonnades, ornate architectural details, and the timeless serenity of the Italian waterfront to anchor the collection. Through a series of carefully composed portraits and macro shots, the project successfully captures a harmonious balance between high-end aspiration and intimate, sunlit reality. The result is an evocative campaign that feels both grand in its geographical scope and personal in its attention to the delicate, handcrafted details that define the Tory Burch identity.

Editorial, Lifestyle, Commercial, Commercial

Natural light

Luxury Fashion Houses, Fashion