Tory Burch

Aug 2024

Tory Burch elevates the narrative of modern luxury with its Sublime Fall 2024 campaign, a masterclass in beauty and fragrance advertising that balances organic delicacy with structural precision. At the heart of the project, creative director Lina Kutsovskaya orchestrates a visual identity that feels both high-end and remarkably approachable. The campaign, captured by renowned photographers and directors Mert Alas and Marcus Piggott, utilizes high-key studio strobe lighting to emphasize the ethereal quality of the fragrance bottles, which are framed alongside delicate white roses and citrus accents. This interplay between the rigidity of glass and the softness of natural botanicals creates a sophisticated, minimalist aesthetic that defines the brand's contemporary evolution. Featuring Kendall Jenner, the portraiture leans into an editorial sensibility where fashion meets commerce. Styled by Brian Molloy, with hair by Tamás Tüzes and makeup by Diane Kendal, Jenner appears both poised and vulnerable, her presence grounded by the shimmering metallic textures of her attire. The composition avoids clutter, allowing the clarity of the product to stand out against neutral, pale peach and grey backdrops. Through the expert execution of BeGood Studios, this campaign serves as a polished example of how to merge lifestyle portraiture with product-focused storytelling, ensuring that the scent becomes as much of a character in the narrative as the talent itself.

Commercial

Studio strobe

Fragrance, Beauty