Tory Burch
Fall 2023 Ad Campaign
Aug 2023
The Tory Burch Fall 2023 ad campaign masterfully bridges the gap between heritage luxury and modern urbanity, grounding its high-fashion narrative in the transitional, cinematic spaces of historic train stations. Under the expert creative direction of Alex Lockett, the campaign leans into a sophisticated lifestyle aesthetic that feels both intimate and expansive. Photographer Jamie Hawkesworth captures the collection through a lens of editorial minimalism, relying heavily on natural light to highlight the rich, tactile qualities of suede, silk, and quilted leather accessories. Featuring models Emily Ratajkowski, Liu Wen, and Nora Attal, the imagery achieves a delicate balance between portraiture and commercial storytelling. The styling by Brian Molloy introduces unexpected pairings, such as chunky sneakers with tailored separates or fishnet stockings with distressed denim, which injects a necessary sense of ease into the brand's formal language. Hair stylist Jimmy Paul and makeup artist Dick Page contribute to the cohesive look, favoring a soft, natural finish that allows the depth of the apparel and the architectural surroundings—with their soaring arches and vaulted ceilings—to take center stage. By framing the brand's iconic handbags and logo hardware within these airy, industrial-style terminals, the project successfully elevates essential everyday items into objects of aspirational desire, proving that the modern luxury house can thrive by finding beauty in the intersections of travel, architecture, and personal style.
Lifestyle, Editorial
Natural light
Luxury Fashion Houses, Fashion, Fashion
