Self-Portrait

Nov 2023

For the Self-Portrait Resort 2024 campaign, creative director Han Chong and art director Ed Quarmby cultivate an aesthetic that is as enigmatic as it is elegant. Through the lens of photographer Tyrone Lebon, the series captures supermodel Gigi Hadid in a collection of moody, atmospheric environments that channel a distinctly cinematic quality. The imagery relies on low-key chiaroscuro lighting and a cool, blue-tinted haze to soften the edges of the brand’s signature embellished pieces, from sequined corset tops to iridescent tweed sets. By balancing the high-octane sparkle of crystal-encrusted necklines against dark, plush velvet interiors, the visuals lean into a polished editorial minimalism that feels both intimate and grand. Stylist Maris Chaix expertly pairs these statement garments with raw denim and structured silhouettes, while hair by Soichi Inagaki and luminous, natural makeup by Sam Visser keep the focus grounded on Hadid's striking portraiture. This fashion campaign operates at the intersection of luxury and lived-in comfort, utilizing soft natural light and deliberate blur to evoke a dreamlike state. The result is a sophisticated narrative where the grit of a dark, hazy studio setting meets the refined glamour of modern couture, positioning the collection as a versatile essential for the upcoming season.

Editorial, Cinematic, Commercial

Natural light

Luxury Fashion Houses, Fashion