Self-Portrait
Fall 2023 Ad Campaign
Jul 2023
For the Self-Portrait Fall 2023 ad campaign, creative director Han Chong and art director Ed Quarmby masterfully synthesize architectural precision with a touch of the surreal. Shot by photographer Tyrone Lebon, the campaign features Gigi Hadid as the central muse, effortlessly bridging the gap between high-fashion editorial and accessible commercial appeal. The visuals rely heavily on the interplay of natural light to illuminate the tactile qualities of the collection, from shimmering gold sequins and crystalline accessories to the rich, textured weaves of signature tweed sets. Set against the understated elegance of classic Parisian balconies and neutral-toned paneled interiors, the imagery maintains a sophisticated, minimalist foundation that allows the garments to take center stage. To elevate the narrative, the production incorporates whimsical VFX elements, where ethereal butterflies and moths appear to dance around the subject, infusing a sense of dreamlike wonder into the static frames. With styling by Marie Chaix, supported by the deliberate hair artistry of Soichi Inagaki and subtle makeup by Sam Visser, the project successfully leans into a cinematic aesthetic. By balancing bold, vibrant color palettes against stark stone facades, the campaign achieves a polished, contemporary resonance that captures the romanticism of the brand while anchoring its luxury fashion house identity in a grounded, authentic environment.
Lifestyle, Editorial
Natural light
Luxury Fashion Houses, Luxury Fashion Houses, Fashion, Fashion
