Self-Portrait

Sep 2025

The Portraits of Irina 2025 campaign for Self-Portrait captures a raw, candid perspective on luxury fashion. Through a series of intimate, documentary-style portraits, the project eschews traditional polished aesthetics in favor of a lo-fi, analogue-inspired look that emphasizes spontaneity and everyday urban scenes. Photographed and directed by Sharna Osborne, the imagery features model Irina Shayk in a range of scenarios—from street-side snacks to casual outdoor lounging—which ground the label’s tailored garments and statement accessories in a tangible, unfiltered context. The styling, curated by fashion editor Mel Ottenberg, balances intricate textures like tweed, sequins, and fur with approachable, everyday cues. Featuring hair by Tom Wright and makeup by Thomas De Kluyver, the production relies on natural light and distinctively grainy compositions to achieve its nostalgic finish.

Vertical, Editorial

Luxury Fashion Houses

Advertising Campaign